Digital storyteller, social media expert, journalist, writer and editor based in Sydney, Australia. Champions diverse voices.
Tell your story. This is mine.
I’m a proud Taiwanese-Australian. These are my grandparents in front of their home of more than 60 years in Taiwan. I believe in authentic storytelling that captures emotion and voice of the place it evokes. I look for voices that aren’t usually heard, using words and the power of social to bring them to life.
I’ve always loved storytelling. From pounding the pavement as a news journalist, to working on authentic marketing campaigns that impact communities, I always come back to one thing: telling other people’s stories.
PAST WORK
01
Airbnb: The Country Pub Project
Airbnb partnered with rural communities to return five of Australia’s favourite pubs back to their former glory. The campaign reached 12 million Australians, 31 million video views and a 5% uptick in brand consideration.
My role: Social Media Lead
02
Airbnb: Regional host stories
Host-specific content to drive regional tourism.
03
WestConnex
I led social media and content strategy for Australia’s largest transport infrastructure project, WestConnex. I helped achieve more than 1 million video views on social media in 2018, and increased our followers by 100% in the same year.
04
Hong Kong’s Umbrella Movement
I was a senior reporter on the ground for The Standard, covering the historic 2014 Umbrella Movement protests that brought Hong Kong to a standstill for 77 days. I led the coverage with a team of reporters, copyediting stories as they happened for publishing online and in print. Read them here.
A feature story about Asian food producers with decades of history and expertise making Australia’s best dumplings, noodles, tofu and more.
All in the family: Barry, David and Lorraine Hee of Harry Hee Noodles. Photo: Christopher Pearce
06
Shoes Off podcast: How We’re Selling Asian Cuisine Short
I co-wrote a podcast episode for “Shoes Off” that explored the issues about how Asian food is always perceived as being cheap, and how that can be problematic for Asian-Australians.
My role: Co-writer
07
The Peahce Project: Food is always political
I wrote a piece for The Peahce Project about how food is almost always political, exploring cultural topics from Hong Kong and Taiwan.
08
SBS Food: Cantonese sticky rice that tastes of struggle and success
Sydney chef David Chan's Cantonese sticky rice is a reminder of his family's sacrifices during 1960s Hong Kong and eventual prosperity in Australia.
09
Gourmet Traveller: Korean restaurants feature story
A feature story exploring the new wave of Korean restaurants in Australia, where I spoke to owners of renowned Korean-Australian restaurants in Sydney and Melbourne. Published in September 2021.
10
Colournary Magazine: Milk Tea Alliance
A feature story about Asia’s Milk Tea Alliance, which interweaves themes of food, culture and politics. The inaugural issue of Colournary magazine.
11
SBS Food: A Japanese comfort dish that’s a viral sensation
A feature story about Sydney’s OMU food stall that has turned viral, thanks to TikTok.
My CV
I’ve held a variety of professional writing and content positions in marketing and journalism where I’ve been responsible for delivering everything from devising a creative social strategy to 10,000 word features. I’ve been the social media lead for Airbnb Australia and Australia’s largest transport infrastructure project, WestConnex. I was the senior reporter and sub-editor of Hong Kong’s largest English daily newspaper The Standard, covering the historic Umbrella Movement in 2014. I love social and digital, but words are also my forte. I help brands with copy and editing.
I’m based in Sydney, but available to travel for longer consulting engagements.